For Al Qasr, our strategy began with building a strong branding foundation by developing a creative concept that positioned the company’s name prominently in the market. Once the branding was established, we shifted focus to highlighting the unique selling points of their flagship project in Bait Al Watan – New Cairo. This was executed through a mix of lead generation ads and organic social media content, supported by visually appealing designs that resonated with the target audience.

Our content included on-site photography and video shoots with the sales team to showcase the project authentically, complemented by a variety of static designs and carousels. This integrated approach not only reinforced Al Qasr’s brand presence but also drove stronger engagement and high-quality leads.