Client
Becare
Date
MaY 2024
platform
Salla
BRANDING PROJECT
About Becare
Becare is a leading retailer specializing in a diverse range of medical supplies, devices, and cosmetics. Renowned as one of the top medical stores in Riyadh, Saudi Arabia, Becare has established a strong online presence since 2014 and expanded its operations with the opening of a physical store in 2021.
Project Objectives
Becare’s online presence, established seven years ago on the Salla platform, was initially hampered by a lack of user-friendly features such as search filters and a cluttered design. This resulted in a high bounce rate and negatively impacted conversion rates. Octaholic undertook a comprehensive website renovation to enhance the user experience, improve navigation, and optimize website speed. These enhancements led to a significant reduction in bounce rate, from a discouraging 95% to a more acceptable level below 70%. Concurrently, Octaholic focused on refining website content,product descriptions, and on-page optimization to further improve user engagement and drive conversions.
The revamped website now features a clean and intuitive interface, making it easy for customers to navigate and find the products they need. Advanced search filters allow users to quickly narrow down their options based on specific criteria,such as product type, brand, or price. Additionally, the website incorporates high-quality product images and detailed descriptions to provide customers with comprehensive information. To enhance the overall shopping experience,Octaholic also implemented a responsive design that ensures optimal viewing on various devices, including smartphones and tablets.
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