Client
Electrostar
Date
MAY 2025
Till Present
Industry
home appliances
goals
Generating leads
elevating social media presence
increase brand awareness
enhance engagement
Social Media Management Project
About Electrostar
ELECTROSTAR manufactures a diverse range of home appliances, including refrigerators, freezers, cookers, water heaters, and washing machines. Beyond serving the Egyptian market, the company has successfully expanded its global footprint by exporting to numerous countries across Africa and Asia, such as Libya, Tunisia, Sudan, Palestine, Lebanon, Syria, Jordan, Iraq, and Yemen. This wide-reaching presence reflects Electrostar’s commitment to quality, innovation, and meeting the needs of households both locally and internationally.
Project Overview
Social Media Platforms
Facebook, Instagram
Content Strategy
We managed both ads and organic content for Electrostar, focusing on creating visuals that resonate with the audience to reach the right target and scale monthly revenue. Our strategy included weekly flash sales to boost conversions and monthly campaigns that aligned with seasons and market trends, ensuring relevance and impact. The content mix featured carousels, videos, motion graphics, and lifestyle materials that effectively showcased the home appliances, strengthened brand positioning, and drove higher engagement.
COMMUNITY MANAGEMENT
Replying to messages and comments instantly , and handling customer complaints and issues(Crisis Management).
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