Client
The Saudi Academy
Date
February 2024
BRANDING PROJECT
About the Saudi academy
The Saudi Academy, established in 1403 AH, is a pioneer in education and training. With its focus on providing high-quality services to major corporations and government entities, the academy has continuously expanded its program offerings through partnerships with universities and specialized organizations worldwide. This ensures that its training aligns with the evolving needs of the job market and Saudi Vision 2030.
BRANDING
OBJECTIVES
Our recent rebranding project for the Saudi Academy aimed to create a new brand identity that aligns with Saudi Vision 2030. By introducing a fresh logo, color palette, art direction, visual style, brand patterns, and typography, we sought to embody the academy’s commitment to human asset development. This rebranding initiative reinforces the academy’s position as a leading institution that invests in the growth and potential of individuals, making it a valuable partner for corporations seeking to enhance their workforce.
logo
CONCEPT
The logo embodies the Saudi Academy’s core belief that investing in human capital is a strategic imperative for corporations. The central element is a human figure, symbolizing the academy’s focus on individual development. This figure forms the outline of the Kingdom of Saudi Arabia, rendered in a vibrant green gradient to evoke national pride. The logo also incorporates a diverse palette of bright colors, reflecting the academy’s ability to cater to a wide range of learners and its specialization in various fields of study.
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